It’s not all that long ago that blogging was seen as a bit of a geeky activity. It was reserved for people who knew how to code and spent a lot of time hidden away in their bedrooms. However, things couldn’t be more different now, and business blogs have become an integral part of many businesses’ marketing campaigns. According to HubSpot, “nearly 40% of Australian companies use business blogs for marketing purposes and companies that blog have 55% more website visitors.” Therfore, business blogging can be an incredibly effective way of driving traffic and generating leads. So if you’re not doing it yet, here are some of the reasons why you need to get started:
An SEO boostHow are people going to find your business online? By searching, of course. But users rarely look past the first or second page of search results, so if you want to get noticed you need to be ranking highly. Business blogging will do wonders for your listings for a number of reasons:
- The more content you create, the more keywords you can target by optimising your titles, headings, tags, etc. This increases your chances of being found in a broader range of search results.
- Linking to one blog post from another lets users dig deeper into your site and creates internal links (both good for rankings).
- Every post you create can be shared on other sites, blogs and social networks, increasing exposure. You may even create something that goes viral.
- Search engines tend to favour sites that produce content regularly, keeping it fresh for users.