Module

Marketing

You have the strategy, the technology and now it's time to unleash your digital genius! In this Marketing module we will help you understand SEO and PPC (and other great acronyms). You will learn about best practice email marketing, inbound content marketing strategies and lead conversion. We'll discuss the digital advertising options available to you and your business, helping you decide the best avenue to market your business.

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6 Lessons

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You have the strategy, the technology and now it’s time to unleash your digital genius!  In this Marketing module we will help you understand SEO and PPC (and other great acronyms).  You will learn about best practice email marketing, inbound content marketing strategies and lead conversion.  We’ll discuss the digital advertising options available to you and your business, helping you decide the best avenue to market your business.

We have 6 lessons in this module:

12 How to do email marketing correctly Emails have come a long way, and are still the critical business tool for results.
13 The benfits and strategy of SEO Search Engine Optimisation unmasked, and made simple for business.
14 How to create great content, always How to map out relevant topics and create great info to position yourself as a trusted authority.
15 How to get content to the right people Do you really have great content if no one reads it?  Here’s how to get it out to your target audience.
16 Using digital advertising for lead generation There’s plenty of options to spend those marketing dollars.  Digital presents your best chance for ROI.
17 Maximise your lead conversion Getting them to your site isn’t the end, we look at how to ensure you convert those leads.
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