Technology is at the heart of digital. It’s moving fast, and to succeed in business you need to know the difference between a website and a landing page, use social media like a digital demon and of course know all about integrating those systems with your databases and more. This module is all about equipping you with what you need to know about digital technology.
We have 6 lessons in this module:
|6||Building the right website||You can go high end, low end and everything in between. What’s right for your business?|
|7||How to use blogs to win business||Blog’s aren’t just to share what you did on the weekend. They’re now an important business tool.|
|8||Social media for business||Your mum liking your page isn’t cool, but lot’s of potential customers is! What you need to know.|
|9||How to utilise databases & CRM||Leverage your databases and employ best practice CRM. A lot of info is already there.|
|10||Integrating your systems & platforms for ROI||You have systems, and maybe through digital you are adding more. How to keep them all in sync.|
|11||Measuring & reporting on digital strategy||Having a strategy is great, but you need to measure the results. How to set and manage KPI’s.|