It’s your hope when you hire a new employee that they will always act in the company’s best interests. This is a dangerous assumption to make though, as there are so many ways in which an employee may, intentionally or not, represent your business in a damaging way. The internet – and all the social media channels and forums that it has brought along with it – certainly haven’t helped. While online marketing is a powerful and necessary tool for every business, that same tool can quickly turn into a PR disaster when employees start portraying the company in a bad light. In an ideal world you’d combat this by becoming a company that is so wonderful to work for, none of your employees have a bad thing to say about you and they all follow your guidelines to the letter. But in reality, you’ll need to implement steps to educate employees and encourage constructive dialogues so when they have a problem they feel they can turn to you rather than venting online. When managed well, you can turn your workforce into one of your most impactful marketing tools.