Making SEO work for you can be tough at the best of times, but if you’re a small or newly-established business trying to compete with big brands that are already way ahead of you in the search results, it might feel like a lost cause. Google is known for prioritising the big players – and that makes sense because these are the brands that customers recognise and trust. If one day your search for ‘pizza delivery’ in your area turned up 10 names you’d never heard of, you’d probably wonder what was going on at Google HQ. It’s a very frustrating cycle to break. You can’t get recognition without a good reputation and you can’t get a good reputation until some customers actually find your website. Don’t despair, though. Before you get out your best pen and paper to write a letter to Mr Google pleading to have your business bumped up a bit, take a look at these ideas for getting your company noticed. It might just be a case of adjusting the way you think about SEO and branding.